PISCATAWAY, N.J.--(BUSINESS WIRE)--The Rutgers Center for Management Development (CMD) today announced that it is offering an Online Mini-MBA: Conversion Optimization Program starting September 26 and running through November 28. The 10-week online faculty-led program includes videos, faculty-evaluated exercises, section quizzes, plus a final project and exam. Additionally, faculty members will host live weekly “Virtual Office Hours” throughout the program to provide feedback on assignments and answer student questions.

“Our Conversion Optimization course gives students all the tools they need to improve engagement results by utilizing the latest critical testing techniques.”

This online course is designed for executives and teams of professionals working in marketing, advertising, branding, communications and sales. It is also appropriate for individuals seeking to gain a clearer understanding of how to engage customers online. CMD is offering a three credit course waiver towards an MBA for those interested in graduate credit.

“In such a fierce online environment, it behooves marketers to become skilled in landing page optimization,” says Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “Our Conversion Optimization course gives students all the tools they need to improve engagement results by utilizing the latest critical testing techniques.”

The cost of the Online Mini-MBA: Conversion Optimization Program is $3,500, which includes all instructional materials and fees. The 10-week program will be held from September 26 to November 28, 2011.

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For more information, call 848-445-5526, or go online to the Rutgers Center for Management Development at http://www.cmd.rutgers.edu/contact.html.